The truth is all the books on potty training I bought back then were pages full of complexity (so I never read them). The videos I watched were either too lengthy, too sing-songy, or just plain disjointed (so I wasn’t engaged).
I came across a superb article by Harvard Business Review. It relayed a new approach to building a personal brand. It highlights the importance of some of the areas I have already discussed. Be clear on your purpose. Audit the authenticity of your brand and how well you as a person can embody it. Communicate your brand story to your audience and really engage with it.